Our Services

If your business is:

-> a consumer product
-> community-oriented
-> creating a new category
-> entering a crowded category
-> lifestyle
-> highly visual

Your growth goals will be a heck of a lot harder to reach if you procrastinate on your brand foundation.

SERVICES

The building blocks of Brand Resonance

Brand Resonance Toolkit

The goal: Your ideal customer sees your landing page and immediately says, “that’s for me.”

Ideal for: Those launching a website or seeking new investment.

  • Clearly express what your product is all about so your customers immediately “get it”. Can include:

    • Value proposition

    • Positioning

    • Differentiated value

Brand Personality

The goal: Consistent copy and content across channels that makes it easier to express what you’re trying to build.

Ideal for: Those creating social media content or bringing on a copywriter.

  • Stand out from your competitors and make writing brand copy easier than ever with:

    • Tone of voice

    • Product naming

    • Style guide

    • Copy bank

Content Roadmap

The goal: Create social media/content that’s painless, doesn’t take too much time, and delivers ROI.

Ideal for: Those who ask themselves daily, “Should I be doing more on social media?”

  • Not sure what to post on social media, your newsletter, or other channels?

    • Determine brand philosophies and content pillars so you have clear buckets of what to talk about

    • Narrow down which organic content channels to focus on based on ROI (and which aren’t worth the squeeze right now)

    • Determine value of brand vs. founder social media and different strategies for each

Founder Branding & Content

The goal: Showcase the Founder’s story and experience in a clear way that feels authentic to them, alongside building on the larger brand of the business.

Ideal for: Founders who don’t have the time to figure out what they’d like to talk about, let alone on what channels.

  • A strategy that feels doable and authentic to you. We’ll talk through:

    • Determine content buckets — what do you want to talk about? What’s your point of view?

    • Narrow down which organic content channels to focus on based on ROI and your comfort level. What channels do you naturally gravitate to and feel easier to keep up with?

    • Determine how interwoven your story is with your business’ brand and messaging. Is your business stronger with your story in front, or do you prefer to stay behind the scenes?

Kind words from awesome clients ❤️

  • Groove is now oozing with personality thanks to Brandy.

    Taylor Harrington, Head of Community, Groove

  • Brandy consistently delivered clear, concise, and engaging copy for our client's business. I highly recommend her.

    Alison Belilty, Founder & CEO, YEAR-ROUND

  • Brandy is an unusually prepared and savvy communicator - both externally on project work and internally with me/the team/client.

    Julie Chase, President & CEO, ChasePR

  • Brandy’s work helped us tremendously to position the brand, to vocalize the brand pillars, and give the whole brand an actual voice. Such an upgrade!

    Magali Abraham, Founder, Arcane Studio

  • Brandy is very attentive to trends and able to bring in ideas and make connections which are not always obvious and create refreshing and compelling storytelling.

    Grazia Tribulato, former VP Brand Marketing, Sofar Sounds

LET’S WORK TOGETHER 🤗

I bring an in-house, scrappy approach and recommend what you’ll actually use in your day-to-day marketing

Subscribe to my newsletter

Come along with me as I break down brands, highlight interesting brand strategy, and explore what makes certain brands resonant with customers.